The Real Estate Career
The market is absolutely going through a transition. I would not classify it as a bubble burst but a transition just the same. Some may be considering a career change but may think that it is too late to jump into the profession. If you think as such I am here to tell you that you are sadly mistaken.
It is my opinion that the people who have entered the market during this multi-year run up and buying flurry will have a harder time maintaining a level of success in the business than would someone with no experience entering the market now. Here's why, when I was younger there was a lake that was full of catfish. There were so many fish that at times it seemed like you could drop a bare hook in the water and catch a fish. You didn't need much of anything for bait on the hook. The real estate market, in recent years, was not much different. It appeared that everyone in the business was enjoying some level of success. Now that the market has started the transition to a buyer's market you are going to see a bit of an exodus from the real estate industry. Remember the old saying..."When the going gets tough, the tough get going"! It could now be said or added to it "and the weak just go away!"
People entering the industry today will find an exciting career enhanced with technological advancements which keeps everything fresh and people on their toes. For an agent to be successful today they need to do the things that unsuccessful agents can't or won't do. First and foremost, you need to create a "business plan" for yourself. You need to understand that this is a sink or swim industry and you are not likely to enjoy a cushy salary and benefits while you are learning the fundamentals of the business.
You should enter this industry with the understanding that you will not likely earn any income in the first two or three months. That means that you will need an alternative means of support while you develop your business. Which brings up and important point, develop YOUR business! Even though you may be working for a large, national or multi-national franchise or a local Mom & Pop shop, you are in business for yourself and you need to keep that first and foremost in your mind during your planning strategy. If you have another job which will allow you the time to dedicate to learning the real estate business it would be best to team up with a more experienced agent and compound your time and efforts.
I have mentioned it in an earlier blog, there are basically two ways to make money in this world, either people at work or money at work. If you cannot trade your time for someone else's dollars then you better hope that you have money working for you earning more dollars. The first is a linear equation. What you do to one side of the equal sign, you must do on the other. TIME=MONEY. If you want to make more money you need to give more time. If you want more free time then you need to be prepared to make less money. That is the linear method of income. There is another way, by compounding your time, to earn.
If you are working another job and want to enter the real estate industry you should find a mentor or a manager who is willing to work with you to develop your business. You need to dedicate a certain set amount of hours each week to the development of this new venture. Your hours will be compounded by the time and experience of the mentoring agent or sales manager. So assume you can only work an additional 10 - 12 hours a week, your mentor agrees to help you and dedicates a couple of hours each week towards your success, your sales manager agrees to the plan and also dedicates a few hours each week towards your success. Now your 10 - 12 hours are producing the results and efforts of 20 hours a week or more.
Embrace technology and you will find that your efforts are amplified. Some people have said that you need quantity, in terms of time, in the business each week to succeed. I believe, for some, that may be true, but for others QUALITY time is much more productive. A statistic often tossed around is that 80% of the work is accomplished by 20% of the workforce. It is not because they work more hours but because they work more efficiently. Time management is key!
Remember, once you are able to transition to fulltime status in the real estate business that you should offer yourself out to mentoring others coming into the business. This is when you seriously start to reap the rewards of time compounding your efforts.
One of the biggest obstacles to success in this business is the low financial threshold it takes to enter. A person can literally enter the business with less that a couple of hundred dollars. Sometimes I wish that people would have to place a bond or deposit a large sum of money into an account that will only come back to them after they do what they need to do in order to become a success in the real estate business. I think that people would treat their business very differently if they had to pay $80 or $90,000 or even a couple of hundred thousand! But alas, they don't have to in this business and that is still a good thing.
So you have decided that you are willing to devote some time and effort to the business and you have a genuine interest in real estate and people, now what...
You need to decide where the best place for you will be. You need to conduct interviews for which company you will work. That's right, YOU will conduct interviews. Prepare a list of questions, comments and concerns that you have about entering the real estate industry and then look around where you live for an office that meets several different criteria. First, you want an office that has a pleasant working environment. Second, you want an office where people are positive and motivated to succeed. You need an office that is growing, because anything that is not growing is dying. Look for an office that actively markets in an effective and ethical manner.
Once you have created a short list of offices you will need to pick up the phone and call on a few. Schedule appointments to meet with a member of the management team at the office. Be sure to bring with you a pad of paper and a pen along with the list of questions, comments and concerns. Do not be afraid or shy about asking the questions and more importantly, about writing down the fundamentals of the response to the question. You will find these notes invaluable later in your decision making process.
Once you have interviewed all of your prospective agencies you need to review the answers provided and think about your potential market. You may think that you have no potential market without first knowing more about the various markets but in reality you do have more of an idea than you think. First, look at your own sphere of influence. This is a look into your own present and past life for people that you know. Write down the name of everyone you know, everyone! You will see a pattern emerge from the list of people. It may be young, upwardly mobile types, you may find that most of the people you know are pre-retirees or perhaps business owners. A pattern will definitely emerge. Now look at the community in which you want to work. It should be where you live! Compare your sphere of influence with your community and you will see overlapping areas and it is in these areas where you will likely have your greatest advantage. Now, go back to the responses provided during your various interviews and see how they compare with the "market" you are best suited for at this time. You should have a leader emerge from the pack.
Above all, make sure your choice of agency embraces technology. If they do not you will be limiting your potential of success greatly! They should respect the past but embrace the present and anticipate the future.
Now is a very exciting time to enter the business and if you make an effort to create good habits you will have certain success no mater which way the market goes from here. While developing your initial plan remember that you need to include short term, 0-6 months, intermediate term , 6 months to 18 months, long term, 18 months or more, and ultimate goals [what you want to leave as a legacy]. Your goals must have four key components: first, they must be clearly defined, second, they must be measurable, third, the must be realistic and fourth, they must be truly desired.
Be patient and purposeful. Plan your work and work your plan and you should have a smooth and successful transition into a great career and a great industry.

